Strategy, concept development, experience design, brand development, creative consult and 10 good ideas.
Winsemius Works
+31 6 48179140
ab@winsemiusworks.com
Winsemius Works
90 Minutes - documentary
GEN4 - brand development
GEN4 – brand development
ASSIGNMENT
Develop a brand for the next generation of artificial grass.
CHALLENGE
The product was truly revolutionary, however the market was very traditional and focused on cost.
SOLUTION
A brand that sets itself apart from the market by creating a new market. Instead of artificial turf, GEN4 provides a full sports service solutions, including integrated technology and on location caretakers.
HBO - retail concept
HBO Retail Concept
ASSIGNMENT
Create an HBO retail experience for the HBO head quarters on 6th Ave.
CHALLENGE
How do you sell DVD’s and HBO parafernilia in a way that is representative of the HBO brand?
SOLUTION
Organize program, media and content around the HBO brand values: aspirational, seductive, suggestive and above all cinematic.
It’s about the shows, not the product.
* Developed for Imaginary Forces
